Inbound Marketing has been the most effective method of marketing and advertising in the last 10 years and this is because it is perceived as not advertising. Instead of using resources such as paid ads, e-mail lists, database calls, and finger-tapping for sales leads, Inbound relies on creating high-quality content that attracts prospects to a business through information. In this way the prospects will be on a platform in which they want to be and it is useful to them. By creating an effective process for the content that is published, we succeed in attracting traffic, turning it into leads or contacts, increasing their interest level and closing more sales.
In the image above, we can see a four-stage chart (Attracting, Converting, Closing, and Delighting) which an Inbound campaign must encompass for more visits, contacts, opportunities and sales. At the bottom we can see the tools we use to achieve the objectives.
Inbound is simply attracting customers in a different way. It is based on creating effective content and leave it within reach of the prospects where they look or browse, and with this create a process in which they are the ones who look for the brand and not the other way around.
When you publish the right content, in the right place and at the right time, your marketing strategy becomes useful and relevant to your prospects, it is not intrusive and it is a marketing that you love.